Xylitol is a natural sweetener produced from birch bark, which is similar to sugar in regard to both – texture and taste. It naturally occurs in many fruit and vegetables such as raspberries, plums, blueberries, corn and some mushrooms.
Renar is a distributor of Finnish xylitol of the highest quality. The brand has therefore at the same time exclusive and health-promoting characteristics. Taking on the design challenge, along with For brands studio we created a package and a logo which would express the high quality of the product and devotion to nature. The packages were to stand out and create a new standard among products within the healthy foods category.