Asseco Poland is the biggest Polish IT company which now employs over 20 000 people and is present at the Warsaw Stock Exchange (GPW). For over 25 years Asseco was, and still is, creating advanced software solutions for key sectors of the economy. Today, Asseco Poland stands at the forefront of the multinational Asseco Group. It’s one of the largest software vendors in Europe, taking the sixth place in the Truffle 100 ranking.
The main problem stated in the brief was a dated brand communication design as well in print as on-line. There was a need for a refremshment, but still within the frames of a corporate environment. The Asseco brand operates within a highly innovative environment, so the visual communication system needed to work in two environments – within the organization and outside, in terms of company-client communication.